“How do we drive Social Interaction?” This is question that motivates Ian Mackie, Senior Client Manager of Point It. You need to pick out relevant information about what you offer and share that with your audience. That relevance is what helps you to analyze who your demographic is and how to best customize your marketing.
Ian mentioned a Point It client that had spent $5,000 per week marketing their site while using Google Analytics — but they never analyzed the collected data! He warns that in order for analysis to be useful you must spend time actually analyzing the data you collect! Implementing Google Analytics to your website is rather simple, but you should commit to the time and effort each week to analyzing your results and adjusting your marketing plan as it evolves.
Market researchers are targeting mobile users in a new and different ways, aiming to not regurgitate the same ads over and over again to their audiences and find ways to make mobile applications user-friendly.
Julian Michaels of Kreate Professionasl Network moderated this panel discussion about Social-Local-Mobile (So-Lo-Mo), which is a current hot topic in the realm of the mobility of technological interaction. His aim, via Kreate Networking events, is to give business owners access to great resources, ideas, and the opportunity to build relationships in the Seattle and Eastside professional communities.
“We labeled it ‘mobile’ because it’s new and it’s natural context,” said Bryan Zug, founder of Bootstrapper Studios & Co-Producer of IGNITE Seattle. Smartphones make it easier to view full content websites, but it would be wise to build your online presence to be “mobile-ready.” Many people are on-the-go and want to utilize their time and their mobile devices for information and content.
There are a few applications that can help convert your website to be mobile-ready and may be worth looking into. Some companies are shifting their entire business models to serve clients using mobile apps like the ones for tablets and smartphones. Consider looking locally, to a company like Point It to help with your full mobile integration.
My company is Fire Eyes Photography and as a photographer I work with the visual aspects of my field on a daily basis. Images are paramount in showcasing the services I offer to my clients. Having the ability to utilize photographs to draw in my audience essential, especially with the intent of easy mobile share-ability. My WordPress.com blog automatically converts for easy mobile device viewing. You may already know this if you are reading this post on your device! The formatting is simple and easy-to-read and the text and photographs show correctly whether viewing your device in a vertical or horizontal manner. Make it easy for your audience to do business with you and they’ll thank you for it!
Ian also spoke about clients’ expectations of social media and mobile application and said that Point It clients want to know what their Return on Investment (ROI) is. Since that is hard to pinpoint, Ian’s advice is that it’s important for your business name to be out there, utilizing social media immediately so that you can begin to build your brand. Build your followers through relevant content and draw your audience in via Twitter, Facebook, Pinterest, LinkedIn, etc.
Make sure you’re asking your colleagues and professional associates about how they reach their clients and look for new ideas that may be worth implementing for your own business and branding. Not every avenue is a surefire hit, but as our panelists pointed out, they can be very low risk and therefore worth trying.
~Written by Trishann Couvillion, Founder of Fire Eyes Photography
(on Twitter @fire eyes)